“Interestingly, a new breed of enterprise users, including restaurant managers, traffic police, salesmen, courier men, and e-commerce delivery boys, have emerged as an attractive bet for tablet companies,” said Menka Kumari, Analyst-IIG, CMR.
This segment will witness further traction in the coming quarters, with new enterprise use cases springing forth,” she added.
Lenovo had 26.1 percent market share in the fourth quarter of 2017.
“Lenovo’s introduction of its tablets in educational segment, catering to Akash and FIITJEE, has helped the product company grow its base in the education sector in the first quarter,” Kumari said.
Samsung is largely growing in its Rs 15,000 price band of tablet market, whereas Datawind’s 13 percent of its tablet sales were in the education sector.
For the entire 2017, the Indian tablet market witnessed a total shipment of 3.2 million units, an 11 percent decrese from 3.6 million units shipped in 2016.
In the coming quarter, CMR said the B2B market will gain mostly on the back of government initiatives in the education sector.