Harper Wilde, a startup of Bras has raised a funding of $2 million which is led by venture capital firm CRV, it’s excited to use to not only build its workforce but to further its mission of providing women across the country with comfortable and empowering bras among the ladies and girls.
Two of the graduate school friends Jenna Kerner and Jane Fisher launched this startup Harper Wilde together in the year to address the fact that shopping for bras is awful. Starting from local outlet malls to expensive online retailers, the founders have bonded over their frustration with uncomfortable and over-sized sexual bras.
“We had all of these friends and colleagues and family members who are incredible women who were doing surgery, or running board meetings, or fighting a court case, and wearing these horrible bras underneath it all,” Kerner told TechCrunch over the phone. “We really [wanted] to help empower those women.”
Together Kerner and Fisher surveyed more than a hundred women to find out what they wanted in a bra and created Harper Wilde to try to deliver it.
“We just kept hearing over and over again, it’s really not about the bras,” Kerner said. “There are thousands of bras out there. It’s about sorting through all of them, how expensive they are and the condescending in-store experience.”
Harper offers wide range of cover and styles of pieces in all types of laces and small bows. Moroever, the company is focusing on more fuss bra with variety of sizes and colors which is designed for day to day successes of women.
“It’s one thing when you tell women you’re going to take the BS out of bra shopping, but it’s a whole different level when you say we stand for empowering women and this is how we do it,” Kerner said. “People’s eyes light up and they [say] how important of a time it is to stand for that. They’re happy to see a bra company that stands for more than just sex.”
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